Joico InnerJoi Preserve Shampoo is a gently cleansing, colour-protecting shampoo formulated especially for colour-treated hair to help maintain vibrant, salon-fresh colour for longer. It harnesses naturally derived superfood ingredients like raspberry seed oil and beetroot extract to nourish strands and defend against fading, while its sulfate-free, 90 % naturally-derived formula is gentle enough for daily use without stripping moisture.<\/p>\n","protected":false},"excerpt":{"rendered":"
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